Selected Works.
Some of my selected work, spanning product design, websites, and a bit of advertising, each with its own story and lesson.
Talentmesh
Talentmesh is an AI-powered hiring platform that helps companies identify top talent faster by analyzing CVs, predicting performance, and guiding smarter hiring decisions with data.
UOB SMS Q
UOB SMS Q allows customers to request a queue number remotely before arriving at the branch—minimizing wait times and streamlining the in-branch experience through a simple, mobile-first interface.
BW Group
BW Group is a global maritime company involved in shipping, floating infrastructure, and sustainable energy. The project focused on enhancing digital touchpoints to reflect the scale and innovation of their operations.
NTUC Income Blog
Income’s blog is a content hub designed to help Singaporeans make smarter financial decisions. The redesign focused on improving readability, navigation, and mobile responsiveness for a better on-the-go experience.
Super Coffee Group
Super Group, one of Asia’s most iconic instant coffee brands, embarked on a major rebranding journey to elevate its positioning across Southeast Asia.
BW Energy
A streamlined redesign of BW Energy’s website to improve user experience, showcase operations, and align with their brand vision in the energy sector.
Acuvue
Celebrating individuality this Women’s Day with #UniquelyMe — a campaign inspired by the unique beauty of every iris.
BW Group
BW Group is a global maritime company involved in shipping, floating infrastructure, and sustainable energy. The project focused on enhancing digital touchpoints to reflect the scale and innovation of their operations.
NTUC Income Blog
Income’s blog is a content hub designed to help Singaporeans make smarter financial decisions. The redesign focused on improving readability, navigation, and mobile responsiveness for a better on-the-go experience.
Super Coffee Group
Super Group, one of Asia’s most iconic instant coffee brands, embarked on a major rebranding journey to elevate its positioning across Southeast Asia. As Senior Creative Lead, I drove the transformation across multiple touchpoints—from brand identity and creative strategy to TV commercials and talent management.
BW Energy
A streamlined redesign of BW Energy’s website to improve user experience, showcase operations, and align with their brand vision in the energy sector.
Super Coffee Group
Super Group, one of Asia’s most iconic instant coffee brands, embarked on a major rebranding journey to elevate its positioning across Southeast Asia. As Senior Creative Lead, I drove the transformation across multiple touchpoints—from brand identity and creative strategy to TV commercials and talent management.
Acuvue
Celebrating individuality this Women’s Day with #UniquelyMe — a campaign inspired by the unique beauty of every iris.