ACUVUE® DEFINE®
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‍To celebrate Women’s Day, ACUVUE® DEFINE® launched a campaign centered around individuality and self-expression. Inspired by the idea that no two iris patterns are alike just like fingerprints the campaign highlighted the beauty of being unique. This concept became the foundation for #UniquelyMe, a message that empowers women to embrace what makes them different.

As the creative lead for this campaign, pitching concept to client and work to collaborate with talented local artists to create unique wallpaper designs.

Downloadable motivational wallpapers were launched in celebration of Women's Day, receiving an impressive 20K likes on Facebook. Additionally, a social media contest was introduced as part of the #UniquelyMe campaign. The campaign achieved 20K likes and generated positive engagement across platforms like Instagram and Facebook.