BW Group

BW Group, a B2B heavy industry company, faces the challenge of breaking the stereotype of being perceived as rigid and unengaging. Our objectives were to: Showcase the brand experience through thoughtful UI design. Address the unique needs of target audiences, including stakeholders, investors, potential partners, employees, and media. Simplify access to critical information, such as financial reports.

Deliverables

UX/UI Design
Corporate Website Design
Content Architecture
Responsive Design
Design System

Industry

Maritime & Energy

Summary:

At BW Group, I led a complete website redesign, focusing on structure, clarity, and user experience. I reworked the content architecture to tell a more focused story, rebuilt core components for better scalability, and modernized the visual design to reflect BW's global presence and deep heritage. Every design decision was grounded in clarity, credibility, and purpose.

Design is Clarity

Whatever the role, I approach every collaboration with curiosity, clarity, and care. I listen closely, challenge thoughtfully, and stay grounded in purpose — whether I’m shaping a product from zero or refining the details that make it click.I don’t assume the answers. I ask, explore, and build with intention — always in service of the bigger picture we’re trying to move forward.

Lets Connect

Ling Liang yun